The latest trends in website design and development are constantly evolving, as designers and developers look for new ways to create engaging and user-friendly experiences. For membership organizations, there are a few key trends that are particularly important to keep an eye on.
- Membership-focused design: The most important element in the process to focus on the needs of members. This means creating a website that is easy to use and navigate and provides members with the quick access to the information and resources they need. For example, the website should have a clear and concise membership sign-up process, and it should make it easy for members to find the latest news and events.
- Personalization: Wherever possible, it is important to personalize the website experience for each member. This can be done by using data to track member behavior and interests and then using that information to deliver tailored content and recommendations. For example, the website could show members news and events that are relevant to their role within the organization or company, or it could offer them discounts on products or services related to items that they have previously purchase.
- Community building: The organization is designed to build a sense of community among members and the website should continue and expand this focus. This can be done by creating a forum or discussion board where members can connect with each other, or by organizing online events and meetups. For example, the website could have a forum where members can ask questions and share advice, or it could host an annual online conference for members to network and learn from each other.
- Single Sign-On Integration. Membership organizations have multiple systems for members to utilize. These might include the association management system (AMS), the social platform for member networking to the online learning platform. It is important to the member experience that all of these systems are accessible to the member from a single login and navigation is uninterrupted as the member moves between the various systems.
- Mobile-friendly design: All website design should ensure that the new site is mobile-friendly. This means that the website should look good and function properly on smartphones and tablets. As more and more people are using their mobile devices to access the internet, it is essential that membership organizations have a mobile-friendly website.
- Security: It is vitally important that the members feel the organizational website is secure if they are being asked to share personal information. This means using strong passwords and security protocols to protect member data. As membership organizations collect sensitive data from members, it is important to take steps to protect that data from unauthorized access.
These are just a few of the latest trends in website design and development for membership organizations. By incorporating these trends into your website design, you can create a website that is user-friendly, engaging, and helps you to build a strong online community of members.
Here are some additional tips for incorporating the latest trends in website design and development for membership organizations:
- Do your research: Before you start designing your website, take some time to research the latest trends in website design. This will help you to stay up-to-date on the latest trends and to create a website that is visually appealing and user-friendly.
- Hire a firm to help you: Organizational staff already have full-time jobs running various department for the association. Their time is limited and a website design project requires work over and above the daily job. A web design firm, especially one that understands associations, can make the project more manageable and take many tasks off the staff.
- Get feedback: Once you have created your website, get feedback from members and other stakeholders. This feedback will help you to identify any areas where your website can be improved.
An association’s website is one of its most valuable assets. It is the first places anyone will go for information about that profession, trade or industry. It is vital that it is designed around a member’s needs for information and resources.