WoodIQ was moving from a traditional print publication to an exclusively online magazine. All functions for publishing, advertising, data and content had to be migrated to a new online platform. Etchasoft was chosen as the development partner and has supported the new site since its launch. The site boasts and extensive article and blog publishing system, a custom built buyers guide promoting thousands of industry vendors, workflow to manage publishing, banner advertising management and numerous other features to benefit readers and industry advertisers.